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| Branding
Principles |
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Segment:
Fresh Whole Head
SALANOVA® BRANDING
PRINCIPLES
(for whole head) |
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1.) |
These
branding principles only apply when the final Salanova® product
is sold as a whole head to the end user. |
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2.) |
Salanova®
is a registered trademark of Rijk Zwaan Zaadteelt
en Zaadhandel B.V., the Netherlands. |
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3.) |
The
Salanova®
should be packed (plastic bag/flow-pack) when it
is sold to the end consumer. |
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4.) |
The
Salanova® brand,
logo or name shall
also be printed on the packaging (sleeve/bag/cover
sheet). Not as type indication! The general type
indication is multi-leaf lettuce or incised-leaf
lettuce. |
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5.) |
Other
brands of, for instance, producers and/or private
labels may be used on the packaging as well. Co-branding
is therefore possible. |
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6.) |
The
website (www.salanova.com) shall also be mentioned
on the packaging. |
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7.) |
Varieties
sold under the Salanova® brand
name shall be Rijk Zwaan varietes, or varieties
permitted by Rijk Zwaan and indicated by Rijk Zwaan
as Salanova® varieties. This also applies to all
single heads of lettuce, including packs containing
more than one head of lettuce |
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8.) |
When
selling Salanova®
- (half) - products, others in the chain must be
made aware of and abide by these branding principles. |
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Segment:
Processing Industry 'SALANOVA®
inside' BRANDING PRINCIPLES (for processed
products) |
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1.) |
These
branding principles only apply when Salanova®
products are sold by processors (pre-cut)
using the Salanova® trademark. |
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2.) |
Salanova®
is a registered trademark of Rijk Zwaan Zaadteelt
en Zaadhandel B.V., the Netherlands. |
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3.) |
The correct type indication must always be
used in the ingredients list; the general
type indication is multi-leaf or incised-leaf
lettuce. |
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4.) |
If
the 'Salanova®
inside' brand is printed on the packaging,
at least 66% of the contents should be Salanova®
raw material. |
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5.) |
Where
the brand is printed on the packaging, the
www.salanova.com website shall be mentioned
on the packaging in case the brand is printed
on it as well. |
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6.) |
Other
brands of, for instance, producers and/or
private labels may also used on the packaging
well. Co-branding is therefore possible. |
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7.) |
Other/further
agreements are negotiable. |
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